VENDOR INFORMATION

Choosing an estate agent to market your property is never an easy decision. It is not just about commission rates or coverage. There are other important things to consider - experience, enthusiasm and innovation, to name just a few. What is more, you need to be sure that, whoever you place your trust in; will go the extra mile to secure you not only the right buyer, but also the right price.

At Jayson Russell, we have a real passion for our business, which means that you benefit from a pro-active approach to the marketing and selling of your property. Add to this a wealth of experience and expertise in the property market, plus a commitment to the highest standards of quality and service and the result is a company that cares just as much about selling your house as you do.

Our property marketing strategy is based on utilising every available resource to target quality potential buyers and create the maximum opportunity to sell. Traditional marketing methods are combined with innovative new media solutions to spread the word about your property. At the same time, we appreciate the value of the personal touch and invest strongly with staff training and motivation.

Our marketing techniques:

• Your property details will be attractively presented with colour photographs and detailed descriptions of all rooms.
• We are one of the first Hendon based agents to have introduced the facility of online “virtual tours” for selected properties, incorporating high quality streaming video footage. 
•  We take full advantage of emailing and SMS text messaging, to give our database of potential buyers the latest information on properties for sale..
•  We receive hundreds of hits per month on our own website, which incorporates an easy-to-use search engine for property details and photographs, available worldwide, 24 hours a day, 7 days a week
•  All our available properties are also featured on the Find a Property website (http://www.findaproperty.co.uk/), Right Move (http://www.rightmove.co.uk/) and Fish4homes (http://www.fish4homes.co.uk/) and other property web portals.
•  Our Hendon office has eye catching window displays of available properties which are regularly updated..
• Highly effective “For Sale” boards are displayed outside your property to complement our marketing activities.
• Prominent media coverage is achieved through regular advertising, editorials and featured articles

From the moment you first make contact with Jayson Russell, you will be guaranteed the highest standards of service. We won’t just sign you up and then forget about you until a buyer shows interest. Throughout the sale of your property we will be there for you, offering expert advice and support whenever you need it. We will also give you regular feedback on the reactions of potential buyers who view or enquire about your property.

SALES

Jayson Russell is a firm of independent Estate Agents who have built their success on their courteous, professional and friendly service.  We provide reliable advice and realistic valuations and then make every effort to ensure that you achieve that price.

Having agreed an asking price with our client, JAMES JAYSON, our sales manager commences marketing by preparing colour sales particulars including full colour photographs. We then contact those of our registered purchasers whom we feel would be most interested in your home.

Advertising in the local media, various glossy magazines, and also promotion on our website are part and parcel of our standard marketing package, which is included within our fee structure.

Our aim is to keep you, our client, informed at every stage and our ability to do so has been greatly enhanced by our state of the art computer system.

The “hands on” approach of our principals, assisted by their dedicated team, ensures a pleasurable and stress free procedure.

Our prominent offices on Parson Street, Hendon, have recently undergone an extensive refurbishment programme.  Our premises create an efficient yet friendly working environment and present a refreshing change to the standard estate agents office.  Our team offers over 40 years of experience in all aspects of the North West London property market and we believe that our offices are a direct reflection of our approach to the property business.

Thinking of  Selling?
Click Here to fill in your Details and a member of our Staff will contact you shortly to give you the advice you need to get your property SOLD and to arrange a FREE NO OBLIGATION VALUATION.

Sales Valuation
Jayson Russell understands that your home is more than just another property. At Jayson Russell, we appreciate that you have spent considerable time and money maintaining your home to your own high standards.

One of our experienced Residential Valuers will Value your property using basic principles such as:

• Features & Condition
  
• Location 
  
• Similar Properties we have Sold
  
• What price buyer(s) will be looking to offer for the property 
  
• The types of buyer(s) most suited to the property 
  Current market conditions

First Impressions are always the lasting ones and can be the difference between the 'Offer' and 'Another Viewing'. Most buyers will decide to buy a property within seconds of the viewing, so preparing your home is vital in making that all important lasting impression on the potential buyer(s). Any negative aspects are usually the most MEMORABLE.

Listed below are a few tips to help you:

Clean & Tidy: Keep your property clean & tidy. Most importantly, areas such as front door, front garden, kitchen, bathroom/W.C and living area as these areas more than often clinch the sale. Avoid clutter, as this tends to make the house seem smaller than it actually is.

Good Light: Keep your curtains open during the day and ensure lights are turned on during the evening. Good light helps present a property at its best.

Pets & Odours: If you have any pets, try to ensure that you remove any unwanted odours. Keep your pet out of the way during a viewing. A potential buyer(s) who is uneasy around pets will look to leave in a hurry.
Try and avoid any strong food smells too. It is usually a good idea to present a fresh smell in your home – Try a fresh Pot of Coffee!

Look at your property through the buyers eyes and remember, at the end of the day, you are trying to sell your property. The better it is presented, the quicker it will sell. If you are buying, remind yourself of the the houses you have seen and what you DID NOT like about them.

 
THE OFFER AND AGREED SALE

Vetting
Where a mortgage will be required by the buyer(s), we ask them for full details of their lending arrangements. Where we are informed that the purchase is one of Cash, we will establish if the purchase is unencumbered or from a related 'Sale'.

Negotiating the Offer
Once we have obtained the required information, we then inform you both verbally and in writing of the offer and position of the buyer(s). This allows you to then make an informed decision. We will negotiate on your behalf until an acceptable offer is agreed.

Agreed Sale
Once you have accepted an offer, the next step is to instruct a solicitor (we can recommend one). We will then write to all parties involved detailing the proposed Sale.
Your buyer(s) will then have a survey carried out and their solicitor will carry out the Legal process (Conveyance).

 An 'Agreed Sale' is 'Subject To Contract' and 'Survey', therefore your buyer(s) mortgage offer (if required) will be subject to the results of the survey. The sale is now in the hands of the solicitors, the seller’s solicitor will request the 'Title Deeds' from the lenders (if you have a mortgage) or ask the seller to provide them.

The seller(s) will also be asked to complete 'Sellers Information' and 'Fixtures & Fittings' forms which will form part of the contract. A 'Draft Contract' (a legal document setting out the Terms of the Sale) will be sent to the buyer(s) solicitor together with all other relevant documents. The buyer(s) solicitor will raise any enquiries, check the Title and Lease (if Leasehold) and carry out Local Searches.

Once draft contracts have been approved both parties will sign and subject to legal checks an exchange and completion date is agreed.

SELLING INFORMATION

Valuation
Even before you start looking for another house, get your own valued. We offer a free valuation service conducted by experienced senior staff. Simply contact us to arrange a date and time.

Putting your property on the market
You can either instruct us to go ahead straight away or ring us back at a later date. Either way, we will take external and internal photographs; measure all the rooms and prepare your sales particulars for you to check. We will start marketing your property on the internet and submit copy to the local newspaper and magazine. We will also mail your details to the hundreds of people on our mailing list and place your particulars in our extensive window display.

Valuations and Feedback
All viewings will be strictly by appointment only but accompanied viewings can be arranged. We will provide feedback wherever possible, as this helps to speed up a potential offer.

Offers
All offers are submitted to you. We will negotiate on your behalf to achieve the strongest sale at the best price. We believe that by working together with our sellers, we can achieve a smoother sale.

Sales Progress
Once agreement has been reached, a Memorandum of Sale is sent to each solicitor so that a draft contract can be sent by the seller’s solicitor to the buyers solicitor. If you are selling  a “leasehold” flat, ensure that your solicitor applies to your management company for the Management Pack as soon as possible. Once the enquiries are answered and the buyers Solicitors have received all search results, the contract can be approved.

Exchange and Completion
As soon as the mortgage offer is received and the buyer has provided his solicitor with cleared funds as a deposit, a date can be agreed for completion. The solicitor will then exchange contracts by telephone, making the sale legally binding. The completion date is often about two weeks after exchange, as is the date of the move itself.

BUYER INFORMATION

Moving house is stressful enough, even without the challenge of having to deal with a lot of different suppliers of goods and services. So, why not let Jayson Russell take at least some of the strain, leaving you more time to concentrate on planning and creating your dream home?

We have joined with a number of tried, tested and trusted suppliers to offer our home buyers a comprehensive portfolio of services to complement the purchase of their property, including:

• Expert mortgage advice from an Independent Financial Advisor
  
• Competitively priced Conveyancing Services
  
• Efficient reliable Furniture Removal
  
• Advice and assistance with Insurances

At Jayson Russell, we pride ourselves on providing a first class customer service making you, the prospective purchaser, feel both important and confident in the way in which we help you secure the right property for your requirements. Our experienced and dedicated sales team will advise you step by step. Some of the other benefits of the Jayson Russell service are as follows: -

• All our properties are advertised on this website as well as http://www.rightmove.co.uk/, http://www.findaproperty.co.uk/, and other internet portals that we are associated with. Full details can be downloaded from the web.
  This website allows you to register your details in order to help us actively search
              for your ideal home.
• We are also able to issue prompt alerts of suitable properties by phone, email and SMS text message. 
  
• Unlike many agents, our staff personally views every Jayson Russell instruction we have for sale, so as to gain first hand knowledge of what the property has to offer.
• 
  We offer support throughout the purchase process by liaising closely with the solicitors involved in the transaction.